CNN: Campaigns choose email over fancy technology

“Forget Twitter, Snapchat or Periscope. For campaigns seeking to connect with voters and raise money heading into 2016, there’s no better technology than old-fashioned email.

“Email is still very much king,” said Henri Makembe, a partner at Beekeeper Group, a digital public relations company in Washington. “When I have your email, I can get your attention.”

Jeff Bechdel, a spokesman for the conservative America Rising PAC, said contacting people via email today means being able to access them whether they are on their phones, tablets or other computers. And since most supporters who get emails have explicitly allowed the campaign to contact them that way, “those are the people who are going to donate, those are the people who will turn out to volunteer,” Bechdel said.”

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