BUSINESS INSIDER: Why Mitt Romney’s former right-hand man is taking on a much different role in 2016

“When Spencer Zwick looks back at the “defining moments” of the 2012 election, an obvious one sticks out.

Zwick, who ran the massive fundraising operation for 2012 Republican nominee Mitt Romney, saw firsthand how the then-imperfect version of “opposition research” hit his candidate’s campaign hard.

The good news for Republicans in the 2016 election cycle: If there are moments like that on the Democratic side, the GOP is going to have an elaborate effort to try and find them. That’s what’s behind Zwick’s announcement that he will chair the opposition-research firm America Rising PAC.

He’ll work as a volunteer on the PAC. But signing on with America Rising, a two-plus-year-old firm founded in the wake of the 2012 campaign, means he’ll stay neutral in a crowded primary field of more than a dozen Republican candidates.

For Zwick, it wasn’t a hard choice. He feels that ultimately, opposition research will have just as much — if not more — say in influencing the eventual outcome of the 2016 presidential election. Campaigns are now run through an ever-increasing number social media platforms, he explained, and candidates have become all the more visible.”

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