American Crossroads Releases New Senate Strategy Memo

New memo outlines ways to refocus Obama’s criticism of Congress onto the fragile Democratic majority in the Senate.

WASHINGTON – American Crossroads today released a new strategy memo by its president and CEO Steven Law, outlining how Republicans can redirect President Obama’s sharp criticism of Congress toward the Democrats controlling the U.S. Senate.

The memo, which can be viewed here, contends:

“One of several reelection strategies President Obama has been trying on recently is to replay Harry Truman’s successful 1948 campaign, when he ran against the “do-nothing, good-for-nothing” 80th Congress. Not only is that strategy unlikely to work for Obama the way it did for Truman, it actually presents a golden opportunity for Republicans: to differentiate between the Republican-run House and the Democrat-run Senate, and use Obama’s attacks on Congress as a battering ram against the fragile Democrat Senate majority. … Republicans need to help make sure that … the choice needs to be between the productive, open, efficient, Republican-managed House, and the feckless, sclerotic, politicized Senate run by Harry Reid and Chuck Schumer.”

The Crossroads memo was distributed to conservative organizations today as the initial phase in a messaging campaign to target the Democrat-controlled senate as the real face of “dysfunctional government” in Washington.

“Obama’s ‘bash Congress’ strategy has the downside of attacking his own party as it tries to maintain power in the Senate,” said American Crossroads communications director Jonathan Collegio. “It’s clear the Obama-Plouffe strategy is to sacrifice the Senate to save their campaign – and Crossroads plans to make sure that the Senate is sacrificed in any case.”

American Crossroads will release more material using this theme over the course of the week, and throughout 2011-2012. In some instances, it will invest in paid advocacy via phones, mail, TV, internet ads, and social media tools to promote messages using these themes.

American Crossroads is a non-profit 527 political organization dedicated to renewing America’s commitment to individual liberty, limited government, free enterprise and a strong national defense through informed and effective political action. American Crossroads seeks to educate voters and empower citizens to hold lawmakers and office-seekers accountable for where they stand. Paid for by American Crossroads. Not authorized by any candidate or candidate’s committee.

For more information or to arrange an interview, contact Jonathan Collegio at [email protected] or (202) 559-6424.